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For a Smirnoff Vodka ad campaign, he traveled to Egypt and shot what would become a highly successful commercial image of the The Driest of the Dry Martini

A surprise artist appearance or a special performance changes the crowd, the line and the rules at the door entirely

The style piled on all the delicate and fancy trimmings we now expect of the best lingerie

A few high-fashion designers like Tom Ford are trying to make this a thing now

But what exactly makes a wedding dress "couture," and why are so many modern brides deciding that this level of artistry is a non-negotiable part of their perfect day

Ruched side detail