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The designers of the traditional Gauloise packet reinforced national identity by selecting a peculiarly French shade of blue (like the blues later used in the work of French artist Yves Klein)

In the letter they accuse French health minister Marisol Touraine of an arbitrary and disproportionate application of EU directives

Le tabac en France de 1940 nos jours: histoire d'un march (in French)

Archived from the original on 2013-12-16

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