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Mid-weight material with a smooth, structured drape

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But it was big brand publishers getting in on the act and writing about it - kind of like the blog post that you've just read - that made it go viral

Neckline & Sleeves: Off-the-shoulder neckline with short draped sleeves

Lace Flutter Sleeve Maxi Dress Romantic yet refined, this black lace gown is perfect for formal or evening weddings

Lurex: 53% nylon, 47% polyester