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Beyond the obvious issue of operating in hemispheres with contrasting seasons (which the brand uses to test and refine trends), the brand has also seen differences in what consumers look to the brand to provide

The elegant sage green tone pairs beautifully with woven accessories, gold jewelry, and resort-inspired styling

Youll feel more willing to try new things if youre only spending a few dollars rather than 20-50

For the Minnie Mouse costume, I did the same concept but used a red polka dot skirt with Minnie Mouse ears headband

The brand idea came after I had my first child, Santiago