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Platforms TwitterTumblrFacebookInstagramRedditNews outlets Timeline 2015-01-01 The Dress first appeared on Tumblr/Twitter 2016-01-01 The Dress started spreading across social media platforms 2017-01-01 The Dress reached mainstream popularity and media coverage 2018-01-01 Brands and companies started using The Dress in marketing 2020-01-01 The Dress entered the broader pop culture conversation February 26, 2015 Photo of dress posted online

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We believe this is the most iconic piece of pop culture that there is, Edward Meyer, vice-president of Ripleys Believe It Or Not told the Press Association

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Coverage: Full maxi length, lined