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Declaring Big Tobacco public enemy number one, Mayor de Blasio signed legislation to cut down on the number of places to buy cigarettes and hike the minimum price to $13 a pack Monday with a goal of 160,000 fewer

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The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm.2 Strategically, companies identify optimal points of difference also known as unique selling points or propositionswhich are attributes or benefits consumers strongly associate with a brand, positively evaluate and believe that they could not find to the same extent with a competitive brand.2 According to RAIs 10-K filings, which are annual reports that comprehensively summarise a companys financial performance and mandated by the US Securities and Exchange Commission, Santa Fes