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The next morning, Caitlin recalled: "We woke up to about 1000 messages from our friends saying you need to look at Twitter because the first three trending topics were the dress, blue and black [and] white and gold." At the very peak of its hysteria, the post was receiving a staggering 840,000 views per minute according to Tumblr's director of data, Tom Christ

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But now we have a whole social occasion section