h&m denim midi dress Ladies - Light Blue Denim - Size: 18 Shaping seams both front and back for a flattering silhouette BNWT H&M Midi Denim Bandeau
Description
Between that and the rest of Buzzfeeds blanket coverage of the dress Thursday night, the site easily smashed its previous records for traffic

Then, it absolutely blew up

The short answer is: the brain is weird and it does strange things

If we were in that physical space we would know what the lighting is on that particular dress
They only expected to sell about 200 of the dresses a week

Despite confirmation that the dress is actually blue with black lace, millions still perceive it as white and gold, creating a global phenomenon that continues to baffle many.
