white dress with a bow in the back Modern Short Satin Wedding Square Neck US14 / Ivory very fitted at natural waist Women's Premium White Woven Bow

Pearl gowns have a light gold undertone making it richer than standard ivory

Flattering Tiered Silhouette

The couple shared a sweet first look shortly before the morning ceremony

Not the most fashionable looking footwear but definitely the comfiest

Lastly, another reason romantic wedding dresses are so popular is because they are incredibly versatile and work in nearly every setting

I guess it depends on how successful we are at marketing Rent the Runway and how many people respond to it. The group is looking to the Greek system in particular to promote the company, where sororities often have events that require evening dresses and accessories