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By specializing in discounted casual and basic fashion for women, men, and kids, Ross predominantly attracts value-conscious female shoppers , often mothers or working women managing a family budget

They are designed with comfort in mind

Big, loud patterns unless the venue calls for it

With fluorescent lighting and minimal decor, a Ross store is a far cry from a glossy department store yet this unassuming chain has become a powerhouse in American retail by giving consumers exactly what its name promises: a chance to dress for less. Corporate Scope and Positioning Ross Dress for Less is the flagship division of Ross Stores, Inc., a California-based retail company that also operates the smaller dds Discounts chain

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Although the initial review of policies and standards largely relates to dress and personal appearance, the scope is not limited to those only, the spokesperson told Task & Purpose