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The simple picture of the garment left many questioning their own perceptions, and the debate exploded across social media

As tiresome as it may seem to some, a phenomenon such as the dress is pretty hard to write off for you call this news?! reasons

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Between that and the rest of Buzzfeeds blanket coverage of the dress Thursday night, the site easily smashed its previous records for traffic

But now, viral content can be found anywhere, and popularity is more of an explosion than a slow burn