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University of Florida/IFAS

(RAI), for using descriptors in NAS marketing that communicated reduced risk without an FDA order to do so.8 An agreement between FDA and SFNTC/RAI was reached in 2017 specifying that the company would remove additive-free and natural from their packaging and advertising, with the exception of their brand name which remained Natural American Spirit.9 The terms of this agreement appear to have been specific to NAS and have not discouraged other cigarette brands from using similar descriptors.10 11 As we previously highlighted,10 non-cigarette tobacco products also appear to be mimicking NAS marketing strategy

Several validation sessions are held where evidence of these practices is provided, and an independent audit of the findings is also carried out

Despite strong anti-smoking programs in America and other high-income countries, tobacco consumption is still rising around the world

Thanks Russ

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