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Further research, perhaps through the use of a format such as focus groups, could usefully explore how these age cohorts interpret and understand these images

Innovative cigarette lighters introduce distinctiveness in shapes and operations

97 A similarly designed study with American adolescents found that those who viewed the counter-advertising prior to a film showing characters smoking held more negative opinions about the smoking actors

The details of the cigarette case are realistic, carefully polished, and the edges and corners are rounded

This campaign is taking public attention

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