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Once the brainchild of Philip Morris was at the top of the market for a long time, but now it only accounts for 1.7% of global sales (Marlboro accounts for 41.1% by comparison)

For Indian fashion brands, D2C also offers a significant opportunity to own the narrative, to present the brand on its own terms without intermediaries, and to gather first-hand insights that can inform everything from product development to marketing strategy

In addition to the dangers illicit markets create for consumers, illegal markets harm the large number of small business owners operating vape shops, convenience stores, and gas stations around the country

To verify cultural relevance, two authors (YC and ZD) grounded in Chinese culture reviewed the conceptual framework and spoke with a convenience sample of seven Chinese colleagues about the cluster categories and statements

Much in the way that the industry had used doctors to reassure smokers in the 1940s, filter cigarettes were becoming the industrys new strategy for appealing to consumers, whose concerns about the health risks of smoking would be repeatedly confirmed by new research studies