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Research finds similar appeals being used on cigarette packs sold in different countries, such as claims of less smoke smell 10 , feminine appeal 11 , the use of less harm descriptors such as natural 12 , and the use of English text in non-Anglophone countries 13

Early 1900s Companies use slogans like 'Just Like Dad' to market candy cigarettes

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Rather, smokers inhale air that already contains microscopic plastic particles from synthetic clothing fibres, tyre wear, degraded packaging and countless other environmental sources

But whether youre indoors or out, the principle remains the same: dont rush the ending