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[DOI] [PubMed] [Google Scholar] Hukkanen J, Jacob P, 3rd, Benowitz NL

Industry documents and studies1113 have identified five types of price discounting practices: (1) couponing, whereby a consumer is provided a voucher that may be used to directly reduce the price of a tobacco product, (2) free samples, (3) quantity discounts (eg, lower prices per pack when more than one pack is purchased), (4) reducing the price of brands used by more price-sensitive consumers (such as youth and those of low socioeconomic status (SES)), and (5) geographically targeting price-sensitive, less mobile customers in particular areas (eg, poorer neighbourhoods or near schools)

Cons Higher Premiums for Coverage : Premiums can go up quite a bit for full coverage, particularly for tobacco chewers, who are often considered a higher-risk category

Harris JE

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