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The journey of e-cigarettes from concept to global phenomenon is a testament to innovation aimed at reducing smoking-related health problems
According to Euromonitor International, Imperial held about 3% of the total global cigarette market in 2023, selling brands including Davidoff, Gauloises Blondes, JPS, West, Winston and more.** Although it has also entered into the novel product market, the company continues to profit almost entirely from cigarettesincluding its specialist brands that are geared toward specific consumer groups. In particular, Imperial has been called out for targeting women and girls in its marketing
Customers attract towards the products that can justify its brand value among other brands
The Gold blend offers a light and refreshing smoke, while the Menthol blend adds a cool, minty twist to the tobacco's natural taste
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About 13% of adults have tried ENDS at least once in their lifetime, including nearly 23% of young adults
