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Investors buy them for three reasons: defensive characteristics (stable demand), high profitability and margins (often 30-50%), and generous dividend yields (often 6-8%)

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"It really enhances the flavor if you drink Maker's Mark while you're smoking the cigar." And cigar-drink pairings don't have to include alcohol

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18.Sreeramareddy CT, Manoharan A (2022) Awareness about and E-cigarette use among adults in 15 low- and middle-income countries, 20142018 estimates from global adult tobacco surveys
However, this evidence is limited and imprecise and is over-reliant on US samples