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[67] [68] Young people who use menthol cigarettes are also thought to be 80% more likely to become life-long smokers than those who use regular cigarettes

RJR Nabiscos Cartoon Camel Promotes Camel Cigarettes to Children. JAMA 1991;266:33149-3153

First published: April 2014 Page created: April 13, 2014 Last updated: October 13, 2015

It will enhance their presence in the market

The new study, published in Nicotine & Tobacco Research , found a substantial increase in roll-your-own tobacco use among those smokers who reported using menthol flavouring, from 50% in October 2020 to 62% by June 2022

As of 2024, that number has surpassed 1000