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The new warnings were field tested/ pre-tested for their efficacy with dummy packs amongst the target groups of users (both smoking and smokeless) and non-users and the participants in the focus group during the survey stated that printing of the quit line number (1800112356) on the packs was a novel idea which will motivate smokers to seek help for quitting tobacco

The FCTC is the world's first public health treaty

Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014

Reference: KH9634

Its top competitors are Cerdia and Holyweed

Very-low-nicotine-content cigarettes and dependence among non-daily smokers