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But while Zyn is huge with some demographics and is exploding on TikTok, it's not necessarily well known in the mainstream

27 October 2025

They are designed for smokers who want reliability, familiarity, and zero surprises when they light up

Tom Gully, head of consumer marketing UK&I at Imperial, said: With demand for value shaping purchasing habits across the tobacco category, these two new added convenience formats, developed exclusively for independents, will be sure to be popular with customers

When people smoke and consume alcohol heavily, they significantly heighten their risk of severe gum diseases, such as periodontitis