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Regional Review Continued Americas and Europe (AME): - Multi-category region with Non-Combustibles now representing 17.5% of revenue - New Category revenue growth of 28.8%, or 29.6% at constant rates of exchange - Resilient combustibles performance led by pricing, despite headwind due to sale of the Russian and Belarusian businesses partway through the year - Combustibles volume share up 10 bps and value share flat Volume/Revenue Please see page 53 for a full reconciliation to constant currency and organic metrics, including prior year data

Kraft used Philip Morriss tobacco database to persuade corner stores in low-income neighborhoods to carry their sugary drinks, journalist Michael Moss reports in his 2013 book Salt Sugar Fat: How the Food Giants Hooked Us. Though tobacco companies divested from the food industry in the 2000s, the aisles of American grocery stores are still stocked with the products they helped create

For nicotine studies, they always used sucrose as the positive controlthe substance they knew would activate reward circuits

You land in your destination and start your vacation only to realize that your preferred cigarettes are nowhere to be found

Yan et al., 2019)

Navigating the world of Zyn discounts can be daunting