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Description

The emphasis on controlling the content of cigarette advertising rather than the sale of cigarettes themselves is an indication of the power that advertising has attained in American society, particularly advertising for products that, like cigarettes, have no useful external function but that come under the merchandisers category of pleasure products, the need for which is essentially subjective

Redirect tangential or excessive speech, including a predetermined method of signals for use in groups

The lowest rate observed was 38% of persons in treatment, the highest was 63%

Junk food Not quite the Prohibition Era, but all faced scrutiny and eventually saw limits placed on how, where, and to whom they could advertise

Then, at Benton & Bowles, in the early sixties, he wrote part of a series of commercials for Parliament cigarettes, featuring the Parliament recessed filter, a clean quarter-inch awaya device that was claimed to give the smoker extra margin. A while ago, Lord told me that when his agency was making the anti-smoking messages it encountered some difficulty in finding actors to play the parts