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Many other brands go the milligram route, instead, so we often get questions regarding why we use nicotine by volume

The US is comparatively lagging behind in this area, but at least there has been some advancement with the FDA recently approving the first nicotine-flavoured e-cigarette

The researchers defined low-intensity smoking as two to five cigarettes per day

PMID 30245461

In a presentation to investors last year, it reported that while traditional menthol cigarettes had a market share of 4% (as Health Canada reported), the capsule market picked up an additional 10% of the market-share

So while the Elf Bar 600 and BC5000 may equate to 20-40 cigarettes and 400-600+ cigarettes respectively based on nicotine strength and puff count, real-world equivalency depends on all the above factors