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Granted, the same advertising geniuses who helped build Big Tobacco worked for many industries, but they'll be either losing a huge client or somehow failing with that client

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This is going to be a dramatic change in terms of what smokers encounter every time they grab a pack of cigarettes. The United States move toward graphic labels is representative of a larger international trend

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Under the Prime Minister's flagship proposal, anyone born after 2009 won't ever be able to legally buy tobacco

Moreover, government regulations can lead cigarette brands to increase production costs and reduce the number of pack-size options available to consumers