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Read this interesting case study on how ITC made a great gamble by converting Wills Cigarettes to Wills Sports and how branding helped them.

When it comes to flavor, price, and overall experience, these brands have

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Unlike flavored varieties, the Full Flavor blend focuses entirely on the natural tobacco leaf, delivering a satisfying "kick" and a robust nicotine profile similar to full-flavor cigarettes

The main difference lies in taste, intensity, and smoking sensation rather than health impact

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