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"I think its important to equip people with the education and information and so like, Im not going around saying 'smoking is bad, stop smoking.'" Instead, Mondy said he hopes the research he provides will lead people to make an informed decision on whether they want to quit smoking or "keep buying from these companies that benefit from black death." Learn more about the tobacco industry's targeted campaign on the black community with "Black Lives/Black Lungs" and watch the video above.

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E-liquid come in a wide range of flavors, ranging from those that roughly mimic the flavor of different brands of cigarettes to flavors like grape, watermelon and atomic fireball

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By rightly deploying all the MPOWER measures and improving sensitisation across the globe, tobacco smoking can be brought to the barest minimum