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The health dangers inherent in the habit should be a secondary part of the message. (Saatchi and Saatchi, 1979) This statement reveals much about the way the HEC viewed children, their attitudes towards smoking and how they could be persuaded not to take up the habit

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Of the participants, 73,486 smoked menthol cigarettes and 281,680 smoked non-menthol cigarettes

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Breslau, R

When the first Surgeon General's report was issued in 1964, up to 6070% of young and middle-aged men were current smokers, and almost 50% of young women were smokers as well (see Chapter 13, Patterns of Tobacco Use Among U.S