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Awareness of the latest AOM molecules and brands is lowest among GPs/IMs IQVIAs primary research was conducted shortly after the 3rd October announcement of the NHS England/Lilly deal for the phased launch of Mounjaro for obesity

2 Key Trends: The Next Generation Will Compete on Convenience and Potency Formulation Innovation Oral GLP-1 products are emerging as a major frontier, with over 10 oral candidates in development

US pharma giant Pfizer presented detailed results from multiple Phase IIb studies of berobenatide (PF-3944), an investigational, potential first-in-class monthly GLP-1 receptor agonist (GLP-1 RA) peptide, during a late-breaking expert symposium at the 86th Scientific Sessions of the American Diabetes Association (ADA).

Discover the growth forecasts, key ingredients, and global NPD shaping this new $3.5bn category.