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"It was particularly interesting to learn what lasting impacts a GLP-1 medication may have on consumers they continue to try to maintain those healthy eating habits even as the 'food noise' returns." "As a result of the study, we have identified key implications for brands and retailers regarding product prioritizations and how we can best convey product benefits to support weight loss journeys, both during and post GLP-1 therapy," said Jami McDermid, president, CROSSMARK Sales Agency, a division of Acosta Group
These views are not necessarily endorsed or verified by the National Academy of Medicine or the National Academies of Sciences, Engineering, and Medicine and should not be construed as reflecting any group consensus

If a product claims GLP-1 effects but contains no GLP-1 compounds and uses a delivery method with no proven efficacy, the claims do not match the science

Hira T, Trakooncharoenvit A, Taguchi H, Hara H

doi: 10.1073/pnas.0801628105
