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Drug delivery partnership to advance next-generation oral therapies and help Novo Nordisk expand its obesity and diabetes portfolio.

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It is one of the incretin-related drugs approved by the MHLW to aid in the treatment of type 2 diabetes
Among new antidiabetic medicines, the market share of DPP-4 inhibitors was the highest

For marketers, this shows that even highly regulated industries can enter mainstream conversation when timing, context, and audience are aligned.
