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A pivotal moment occurred in October 2022, just four months after Mounjaros launch, when Elon Musk admitted on Twitter (X) that taking Wegovy was his secret for looking fit and healthy. The post, and a subsequent tweet in 2024 that he was taking Mounjaro, went viral and sparked widespread curiosity around GLP-1s and their effectiveness on weight loss

Novo Nordisk aired its first Big Game commercial for Wegovy, featuring celebrities like Kenan Thompson and DJ Khaled Ro ran streaming and digital campaigns during the same period, starring Serena Williams, who shared her experience with GLP-1 treatment to connect with mainstream audiences Historically, pharmaceutical marketing focused on clinical communications, doctor outreach, and niche audiences

Considering Ozempic from Costco

As of mid-2025, semaglutide (Ozempic/Wegovy) is priced around 15,000 per month in India