10 facts about tobacco use industry tactics and tricks to target young people Join ASH > Support Global

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The pouches are designed to be small and discreet, making them easy to use anywhere without drawing attention

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[B]efore marketing tobacco products for reduced risk, companies must demonstrate with scientific evidence that their specific product does in fact pose less risk or is less harmful, the FDA said in a statement

These individuals are colloquially termed zynfluencers, as they are increasing product exposure and product normalization for youth and young adults

Between 2019 and 2020, ever use decreased significantly among adults aged 20-24 and increased significantly among adults aged 35-44, while no significant change was observed among other age groups