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The FDA can flag claims that are false or misleading

Weight Regain Risk Increases Studies published in medical journals show that many people regain a portion of their lost weight when stopping quickly without a plan

Circulation 141 (12), 10011026

Note that Lilly described this transition from tirzepatide to orforglipron as ATTAIN-MANTAIN, somewhat signalling they embrace the induction-maintenance model

The result is profound: patients eat less not because they are trying to, but because the neurological hunger signal has been pharmacologically quieted

38 It showed a significant reduction in the primary composite endpoint of nonfatal myocardial infarction, nonfatal stroke and cardiovascular mortality, without a significant effect on all-cause mortality